Ramadan in the Middle East is not only a religious festival, but also a key node for foreign trade people! Missing these knowledge points may lose customers! Ramadan is one of the most important months for Muslims around the world. About 1/4 of the world's population celebrates Ramadan. So if there are customers in relevant countries, you must make business arrangements in advance; and send a blessing on the premise of confirming the customer's religious beliefs!
1. What is Ramadan? The time node must be remembered. Ramadan time: March 1-March 30, 2025. Ramadan is the ninth month of the Islamic calendar (approximately March-April of the Gregorian calendar) and lasts for 29-30 days. The specific date in 2025 needs to be determined based on the observation of the new moon, but it is usually announced 1-2 months in advance. After Eid al-Fitr, there will be a 3-4-day consumption frenzy "Eid al-Fitr", which is comparable to the Chinese Spring Festival! Ramadan customs Muslims fast from sunrise to sunset and abstain from water, and work hours are shortened to 5-6 hours to reflect on themselves and purify their hearts. (For example, the UAE has adjusted it to 9:00-14:30). The efficiency of the government, customs, and ports has dropped significantly, or even stagnated! Tips: Be sure to prepare a poster of Ramadan blessings in advance, send it to customers in time to bring them closer.
2. Foreign trade people's guide to avoiding pitfalls: Ramadan taboos Shipping time: Urgent goods: Ship 45 days in advance to ensure that it arrives at the port before Ramadan to avoid customs clearance delays (customs clearance during Ramadan may take 2 months!). Non-urgent goods: Delay shipment until the end of Ramadan to avoid peak congestion. Transit port risks: During Ramadan, the physical strength of dock workers decreases and the processing speed is halved! Transit goods may be stranded, so be sure to track logistics dynamics in real time. Tips: Apply to the shipping company for a 14-21 day free container period to reduce demurrage! Customer communication taboos: Time selection: Avoid contact after 3 pm (customers are hungry and tired). The best communication time is 10 am. Development letter strategy: send less product promotion, send more holiday greetings (start with "RamadanKareem"), and use "Eid Mubarak" after Eid. Tips: Bank working hours are adjusted during Ramadan, and customers may not pay on the grounds of rest during Eid. Try to urge them to pay the balance in advance.
3. Ramadan business opportunities: explosive products + marketing skills Hot-selling categories: food & kitchenware: barbecue grills, baking tools, traditional tableware (demand for Ramadan night banquets surges). Home decoration: carpets, curtains, holiday lighting (essential for family gatherings) Electronic products: Bluetooth headsets, mobile power banks (high demand for night entertainment) Clothing and beauty: 1 conservative robes, headscarves, men's traditional dress "BajuKoko" Marketing golden time: 3 am: Middle Eastern users are most active at night, traffic peak! 1 week before Eid: sales of holiday goods soar, prepare stocks for promotion in advance. Online promotion skills: mobile terminal optimization: 70% of shopping in the Middle East is completed through mobile phones, ensure page adaptation. Localized language: Arabic is used in Saudi Arabia and English is used in the UAE, and the advertising words are accurately matched.
4. Ramadan blessings "بارك الله لكم في شهر رمضان" "May Allah bless you in Ramadan" "بركات رمضان" "Auspicious Ramadan" "Auspicious Ramadan" Ramadan Mubarak May this month of Ramadan bring you abundant blessings, peaceand joy. May your days be filled with the light of faith and yournights with the comfort of prayer. Wishing you a happy Ramadanand all the best. Ramadan is here! May Allah accept your fasting and good deedsand grant you forgiveness and mercy. May you and your familyhave a blessed and wonderful Ramadan. Ramadan is here! May Allah accept your fasting and good deedsand grant you forgiveness and mercy. May you and your familyhave a blessed and wonderful Ramadan. May you and your family have a blessed and wonderful Ramadan.
Contact: Jane Wang
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